Privacy policy

Chongqing Maihan Hotel Management Co., Ltd. (hereinafter referred to as "we", "us", or "our") is a professional enterprise engaged in the design, R&D, production, and sales of leather goods. We attach the utmost importance to the protection of your personal information and are committed to complying with international data protection laws and regulations (including but not limited to the General Data Protection Regulation (GDPR) of the European Union, the California Consumer Privacy Act (CCPA), and relevant laws and regulations of the People's Republic of China) to safeguard the security, confidentiality, and integrity of your personal data. This Privacy Policy explains in detail how we collect, use, store, transfer, and protect your personal information when you visit our official website (https://nacrenov.com/), browse our product information, place orders, register an account, or use any of our services (collectively referred to as "Services"). By accessing or using our Services, you acknowledge that you have read, understood, and agreed to the terms and conditions of this Privacy Policy, including the collection and use of your personal information as described herein. If you do not agree to this Privacy Policy, please do not access or use our Services.

1. Definitions

Personal Information: Refers to any information relating to an identified or identifiable natural person, including but not limited to name, contact information, transaction records, browsing behavior, and device information. This information can be used alone or in combination with other information to identify a specific individual.
Cookies: Small text files stored on your device (computer, mobile phone, tablet, etc.) by our website when you visit it. Cookies help us recognize your device, remember your preferences, and improve your browsing and shopping experience.
Third-Party Service Providers: Refers to third-party companies or institutions that we cooperate with to provide services such as payment processing, logistics and distribution, website operation and maintenance, and marketing, including but not limited to payment gateways, logistics companies, and analytics tools.
Data Processing: Refers to any operation or set of operations performed on personal information, including collection, recording, organization, storage, adaptation, modification, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.

2. Information We Collect

We adhere to the principle of "collection by necessity" and only collect personal information that is necessary for providing our Services, fulfilling legal obligations, or protecting the legitimate rights and interests of users and ourselves. The information we collect is divided into the following categories:

2.1 Information You Voluntarily Provide

When you use our Services, you may voluntarily provide us with personal information to complete transactions, register accounts, or obtain services. This includes but is not limited to:

Basic Contact Information: Name, email address, phone number, postal address, zip code, and other information provided when you register an account, place an order, or contact our customer service for consultation, complaints, or feedback. This information is necessary to complete order delivery, respond to your inquiries, and provide after-sales services.
Order and Transaction Information: When you purchase our leather goods products, we will collect information related to your transaction, including product purchase records, order number, payment amount, payment method, payment time, shipping information, and order status. This information is used to process your order, arrange logistics and distribution, verify transaction validity, and provide after-sales support (such as returns, exchanges, and product maintenance).
Account Information: If you choose to register an account on our website, you may set a username, password (encrypted storage), and other account-related information. We will collect this information to manage your account, verify your identity, and provide personalized services (such as order history query, wishlist management, and personalized product recommendations).
Other Voluntary Information: Information you actively provide when participating in our promotional activities, surveys, or feedback, such as your preferences for leather goods styles, suggestions for our products and services, and other information that helps us improve our Services.

2.2 Information Automatically Collected

When you visit our website or use our Services, we may automatically collect certain information through technical means such as Cookies, web beacons, and server logs. This information is mainly used to improve the performance of our website, optimize user experience, and ensure service security. The automatically collected information includes but is not limited to:

Device Information: Information about the device you use to access our website, including device model, operating system (iOS, Android, Windows, etc.), device ID, IP address, browser type and version, screen resolution, and network connection type (Wi-Fi, mobile data, etc.). This information helps us adapt our website to different devices and ensure the stability and security of the Services.
Browsing and Usage Information: Your browsing behavior on our website, including the pages you visit, the duration of stay on each page, the products you view, the links you click, the search keywords you enter, and the time and frequency of accessing our website. This information helps us analyze user preferences, optimize website structure and product display, and provide personalized product recommendations.
Cookie Information: As mentioned earlier, we use Cookies to collect information such as your login status, browsing preferences, and shopping cart content. Most browsers allow you to manage Cookies (such as enabling, disabling, or deleting Cookies) through settings. However, if you disable Cookies, some functions of our website may not work normally (such as unable to log in to your account, unable to save shopping cart content, etc.).
Log Information: Server logs that record your access to our website, including access time, access URL, IP address, and error information. This information is used to troubleshoot website faults, detect and prevent malicious access, and ensure the security of our Services.

2.3 Information Collected from Third Parties

In some cases, we may collect your personal information from third-party service providers, but we will only do so with your prior consent or in accordance with relevant laws and regulations. For example:

When you use third-party login (such as Google, Facebook, etc.) to access our website, we will collect the basic information (such as username, email address) that you authorize the third party to share with us.
When you make a payment through a third-party payment platform (such as PayPal, Stripe, etc.), we will collect transaction information provided by the payment platform to confirm the payment status.
When we cooperate with third-party analytics tools (such as Google Analytics) to analyze user behavior, we may collect information provided by these tools in accordance with their privacy policies.

We will strictly review the legality of the information collected from third parties and ensure that the collection and use of such information comply with relevant laws and regulations and the consent of the information subject.

3. Use of Collected Information

We will only use your personal information for the purposes stated in this Privacy Policy, and will not use it for other purposes without your prior consent. The specific purposes of use are as follows:

3.1 To Provide and Improve Our Services

Process your orders, arrange logistics and distribution, and provide after-sales services (such as returns, exchanges, product maintenance, and order tracking) to ensure that you can smoothly purchase and use our leather goods products.
Manage your account, verify your identity, and ensure the security of your account and transactions. For example, when you log in to your account, we will verify your account information to prevent unauthorized access.
Optimize our website and Services based on your browsing and usage behavior. For example, improve the layout of product pages, adjust the display order of products, and fix website bugs to provide you with a better browsing and shopping experience.
Develop new products and services that meet user needs. By analyzing user preferences and feedback, we can launch more popular leather goods styles and improve the quality of our Services.

3.2 To Communicate with You

Respond to your inquiries, complaints, and feedback in a timely manner. When you contact our customer service, we will use your contact information to communicate with you and resolve your problems.
Send you important information related to our Services, such as order confirmations, logistics notifications, account security reminders, and updates to this Privacy Policy or our Terms of Service.
Send you information about product updates, promotions, and special offers (if you have agreed to receive such information). You can unsubscribe from these promotional messages at any time by clicking the "unsubscribe" link in the email or contacting our customer service.

3.3 To Ensure Security and Prevent Risks

Detect and prevent fraud, unauthorized access, data breaches, and other illegal activities to protect the legitimate rights and interests of users and ourselves. For example, we may use your IP address and device information to identify suspicious login behavior and take security measures.
Comply with legal obligations and respond to legal inquiries or requests from regulatory authorities. For example, provide relevant information to law enforcement agencies in accordance with legal procedures when necessary.

3.4 To Conduct Data Analysis and Marketing

Analyze user behavior and preferences to understand the needs of our target audience, optimize our marketing strategies, and improve the effectiveness of promotional activities.
Provide personalized product recommendations based on your browsing and purchase history. For example, recommend leather goods styles that may be of interest to you according to the products you have viewed or purchased.
Conduct market research and user surveys to evaluate the effect of our products and services and collect user feedback to continuously improve our offerings.

4. Sharing and Transfer of Personal Information

We attach great importance to the confidentiality of your personal information and will not sell, rent, or disclose your personal information to any third party without your prior consent, except in the following circumstances:

4.1 Sharing with Third-Party Service Providers

To provide you with better Services, we may share your personal information with third-party service providers who assist us in completing specific services. These third-party service providers are only authorized to use your personal information for the purpose of providing the required services and are required to sign confidentiality agreements with us to ensure the security and confidentiality of your personal information. Examples of such third-party service providers include:

Payment service providers: To process your payment, we may share your transaction information with payment gateways (such as PayPal, Stripe) to complete payment verification and settlement.
Logistics and distribution providers: To deliver your orders, we may share your name, phone number, and shipping address with logistics companies (such as DHL, FedEx) to arrange delivery and provide logistics tracking services.
Website operation and maintenance providers: To ensure the normal operation of our website, we may share website access logs and device information with technical service providers to troubleshoot faults and optimize website performance.
Marketing and analytics providers: To conduct marketing activities and user behavior analysis, we may share anonymous user data (excluding information that can identify specific individuals) with analytics tools (such as Google Analytics) to improve marketing effectiveness.

4.2 Sharing in Accordance with Laws and Regulations

We may share your personal information if required by law, regulation, court order, or administrative order. For example, we may provide your personal information to law enforcement agencies to assist in investigating illegal activities or protecting public security.

4.3 Sharing in Case of Merger, Acquisition, or Asset Transfer

If our company undergoes a merger, acquisition, asset sale, or other business restructuring, your personal information may be transferred to the successor company or third party. In such cases, we will notify you in advance (through email, website announcement, etc.) and ensure that the successor company or third party complies with this Privacy Policy and continues to protect your personal information.

4.4 Sharing with Your Consent

In addition to the above circumstances, we will only share your personal information with third parties if we have obtained your explicit consent. For example, if you agree to share your information with our partner brands to receive their promotional offers, we will do so in accordance with your consent.

5. Storage of Personal Information

5.1 Storage Location

Your personal information collected by us will be stored on secure servers located in the People's Republic of China. If we need to transfer your personal information to overseas servers (such as for providing services to overseas users), we will comply with relevant laws and regulations of the People's Republic of China and the destination country/region, and take appropriate measures to ensure the security of your personal information (such as signing data transfer agreements with overseas recipients).

5.2 Storage Period

We will store your personal information for the period necessary to achieve the purposes stated in this Privacy Policy, or as required by relevant laws and regulations. After the storage period expires, we will take reasonable measures (such as deletion, anonymization) to process your personal information to ensure that it can no longer identify specific individuals.

For order and transaction information: We will store it for at least 5 years from the date of transaction completion to comply with tax and accounting regulations and provide after-sales support.
For account information: If you do not log in to your account for a long time (such as 12 consecutive months), we will notify you to log in and update your information. If you still do not log in, we may anonymize or delete your account information (except for information that needs to be retained in accordance with laws and regulations).
For browsing and usage information: We will store it for 1 year from the date of collection, and then anonymize the information for data analysis purposes.

5.3 Storage Security

We have adopted strict technical and management measures to protect your personal information from unauthorized access, use, disclosure, modification, or destruction. Specific measures include:

Technical Protection: Use encryption technology (such as SSL/TLS) to protect data transmission between your device and our server, ensuring that your personal information is not intercepted or tampered with during transmission. For sensitive information (such as passwords), we use irreversible encryption technology to store it, so that even we cannot obtain the original information. We also regularly update our security systems, install firewalls, and conduct vulnerability scans to prevent data breaches.
Management Measures: Establish a sound data security management system, formulate strict data access rules, and restrict access to personal information to only authorized employees. We conduct regular data security training for employees to enhance their awareness of personal information protection and sign confidentiality agreements with employees who have access to personal information. We also conduct regular security audits to ensure that the management measures are effectively implemented.
Emergency Response: Establish a data security incident emergency response plan. In the event of a data breach or other security incident, we will immediately take measures to control the situation, minimize the impact, and notify the relevant regulatory authorities and affected users in accordance with relevant laws and regulations.

6. Your Rights Regarding Personal Information

In accordance with relevant laws and regulations, you have the following rights regarding your personal information collected by us. We will provide you with convenient channels to exercise these rights:

6.1 Right of Access

You have the right to access your personal information stored by us, including your account information, order records, browsing history, and contact information. To exercise this right, you can log in to your account on our website to view your information, or contact our customer service to request access. We will respond to your request within 30 days (or within the time limit specified by relevant laws and regulations).

6.2 Right of Correction

If you find that your personal information stored by us is incorrect or incomplete, you have the right to request us to correct or supplement it. For example, if your contact information changes, you can log in to your account to update it, or contact our customer service to request correction. We will verify the information and complete the correction within a reasonable time.

6.3 Right of Deletion

You have the right to request us to delete your personal information in the following circumstances:

The personal information is no longer necessary for the purposes for which it was collected.
You withdraw your consent to the use of your personal information, and there is no other legal basis for us to continue using it.
We process your personal information in violation of laws and regulations or the agreement.
You request to delete your account.

To exercise this right, you can contact our customer service to submit a deletion request. We will verify your identity and delete your personal information (or anonymize it if deletion is not possible due to legal obligations) within a reasonable time. Please note that after deletion, some functions of our Services may no longer be available to you.

6.4 Right to Withdraw Consent

You have the right to withdraw your consent to the collection and use of your personal information at any time. For example, you can withdraw your consent to receive promotional emails by clicking the "unsubscribe" link in the email, or disable Cookies through your browser settings to withdraw your consent to the collection of Cookie information. Withdrawing consent will not affect the validity of the collection and use of your personal information based on your prior consent before withdrawal.

6.5 Right to Data Portability

You have the right to request us to provide your personal information in a structured, commonly used, and machine-readable format, and to transfer it to another data controller if technically feasible. To exercise this right, you can contact our customer service to submit a request, and we will provide the information within a reasonable time.

6.6 Right to Object to Processing

You have the right to object to our processing of your personal information for the purpose of direct marketing. If you object, we will no longer use your personal information for direct marketing purposes. You also have the right to object to the processing of your personal information based on legitimate interests (except in cases where we can prove that our legitimate interests outweigh your interests or where we need to process the information to fulfill legal obligations).

6.7 How to Exercise Your Rights

To exercise the above rights, you can contact us through the contact information provided in Section 10 of this Privacy Policy. We may ask you to provide relevant information to verify your identity (such as your name, email address, phone number) to ensure that the right is exercised by the information subject himself/herself. We will respond to your request within the time limit specified by relevant laws and regulations. If you are not satisfied with our response, you can file a complaint with the relevant regulatory authorities.

7. Protection of Minors' Personal Information

We attach great importance to the protection of minors' personal information. Our Services are not intended for individuals under the age of 16. We will not intentionally collect personal information from minors under the age of 16. If we inadvertently collect personal information from a minor under the age of 16, we will delete the information immediately upon learning of it and notify the minor's guardian. If you are a guardian of a minor and find that your child's personal information has been collected by us, please contact us immediately, and we will take appropriate measures to protect your child's personal information.

8. Cookies and Similar Technologies

As mentioned earlier, we use Cookies and similar technologies (such as web beacons, pixel tags) to collect information about your use of our website and improve your user experience. The specific types and uses of Cookies we use are as follows:

Essential Cookies: These Cookies are necessary for the normal operation of our website. They enable you to log in to your account, add products to your shopping cart, and complete transactions. Without these Cookies, some functions of our website cannot be used normally.
Performance Cookies: These Cookies collect information about how you use our website, such as the pages you visit, the duration of stay, and the errors you encounter. This information helps us improve the performance and stability of our website.
Functional Cookies: These Cookies remember your preferences and settings, such as your language preference, currency preference, and login status. This allows us to provide you with personalized services.
Marketing Cookies: These Cookies are used to track your browsing behavior and interests, so that we can provide you with personalized promotional information. You can disable these Cookies at any time.

You can manage Cookies through your browser settings. Most browsers allow you to view, enable, disable, or delete Cookies. The specific operation methods may vary depending on the browser type. If you disable certain Cookies, some functions of our website may be affected. For more information about Cookies, you can refer to the help documentation of your browser.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in accordance with changes in laws and regulations, industry norms, and our business needs. The updated Privacy Policy will be posted on our official website (https://nacrenov.com/) and will take effect on the effective date indicated in the policy. We will notify you of important changes to this Privacy Policy through appropriate channels (such as email, website pop-up window, or announcement) to ensure that you are aware of the changes. Your continued use of our Services after the updated Privacy Policy takes effect means that you agree to the revised terms. We recommend that you regularly review this Privacy Policy to stay informed of any updates.

10. Contact Us

If you have any questions, suggestions, complaints, or requests regarding this Privacy Policy or the protection of your personal information, please contact us through the following channels. We will respond to your inquiry within 30 days (or within the time limit specified by relevant laws and regulations) and provide you with a satisfactory solution:

Company Name: Chongqing Maihan Hotel Management Co., Ltd.
Email Address: mayyafashion@outlook.com
Phone Number: +86 18626893044
Address: No. 48, Building 5, No. 197 Longmenzhen Avenue, Zhongliangshan Street, Jiulongpo District, Chongqing, China
Official Website: https://nacrenov.com/

11. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the People's Republic of China. Any dispute arising out of or in connection with this Privacy Policy shall be resolved through friendly negotiation between you and us. If negotiation fails, either party may file a lawsuit with the people's court where our company is located.